B2B Negotiation
Unleashing value
We elevate your team with the strategy, structure, and execution power needed to unlock the full value of your business relationships.
Who
Søren Vammen has more than 25 years of experience in developing and delivering negotiation strategy training across industries, geographies, company sizes, experience levels, and cultural contexts.
What
A research and practice-based approach to negotiation, where participants receive concrete and systematic methods and tools to analyse, plan, and execute negotiations in various contexts.
Why
"We have entered the era of networked competition." Therefore, it is increasingly important that we understand how to continuously harness the full potential within the growing number of relationships we are part of.
Approaching a negotiation with the appropriate strategy is essential, as is the ability to execute said strategy. It is these two aspects that form the basis of our tried and tested approach to negotiating - and the services we provide.
We provide you with the process, analysis, and execution tools to analyse, plan, and conduct negotiations in any context with the aim of maximising value creation in both the short and long term.
We equip your team with the process, analytical tools, and execution capabilities that enable you to realize the full potential of the relationships you engage in.

