About B2B Negotiation

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Our Mission

The conscious, well‑prepared negotiator with the right method and toolkit outperforms — regardless of the counterpart’s experience. That is why we help organizations realize the full potential of the relationships they negotiate in. We work with a proven approach that combines strategy, structure, and executional strength. Everything is tailored to context, maturity, and negotiation situation.

Our approach rests on four core principles

Research‑based knowledge

We apply documented methods and international best practice.

Practical applicability

Everything we teach must be usable tomorrow — in real negotiations.

Action-learning

Participants train through realistic negotiation scenarios that reflect their reality and challenges.

Individually tailored

We meet each group where they are — and lift them to the next level.

Søren vammen

Søren has more than 25 years of experience with sales and purchasing negotiations in global companies. As CEO of the Danish Purchasing and Logistics Forum and Kairos Commodities, he has worked with strategic procurement, supply management, and the implementation of transformation programs. 

He has delivered negotiation training in more than 30 countries and is the recipient of the President’s Prize from IFPSM for his contribution to the global profession. Søren holds a Master’s degree in Strategy and Organizational Behavior from Copenhagen Business School, has served as an external examiner at the MSc and Executive MBA programs, and is trained in negotiation at Harvard Law School. He is also a certified DiSC instructor.

B2B Negotiation - Unleashing value

We help your organisation unlock and unleash the full value potential in your business relationships. 

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